DanBernardo

Humanist creative director basedin London and working globally.

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Sixteen years
across three continents

Open to branding and
creative projects and roles

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Part I

Quick intro

Hi, I’m Dan, a creative director with16 years across brand, campaigns,packaging, events and games.I make complex ideas clear,beautiful and easy to use.

Let’s talk →

“Make it clear.
Then make it sing.”
Beyond design: games, paper craft and too much coffee.

+58%

in-store sales after the OSESP rebrand

+23%

event attendance for the São Paulo Symphony

£150M+

exit at Unruly, grown to 20+ global offices

16

years across Europe, the Americas and Asia

Part II

Selected work

TheWork

Every projecttells a story.

Click any project to read it

Index

Filter by discipline

Hover a name to preview it.
Click to open the case study.

Part III

What I do

Ideas with structure,systems with personality.

01

Creative
direction

Leading teams, agencies and partners from the first idea to the last file, on time and on budget.

02

Brand
identity

Identities, visual languages and the systems that keep them consistent at scale.

03

Campaigns &
packaging

Integrated campaigns, packaging and events for brands like Samsung, Heineken and Nestlé.

04

Games &
brand × ai

Art direction and UI for games, and brands that make AI legible to real people.

Part IV

Experience

Sixteen years leadingbrand, campaigns andgames across Europe, theAmericas and Asia.

English · Portuguese
Spanish · Italian

2024–now

Consultant, Brand & Creative Direction

Independent · London

  • Rebranded OSESP, the São Paulo Symphony: +23% attendance, +58% in-store sales.
  • Created Braincast’s visual language, which grew into a successful merchandise line.
  • Directed the Guardian of Nature installation at the Brazilian Book Bienal, winner of Best Children’s Booth.

2022–now

Advisor, Creative & Culture

DAIVID, AI media effectiveness · London

  • Built the brand from the ground up: identity, visual language, values and investor narrative.
  • Made complex AI legible to media buyers and investors, helping secure a significant Series A.

2019–22

Game & Creative Director

Dreamnauts Studios · London

  • Led Grid Force from concept to launch: art direction, UI/UX, brand and trailers. Best Indie Game, Devcom 2022.
  • Directed developers, artists and writers over a three-year production.
  • Designed the game’s presence at PAX East and Gamescom.

2010–19

Creative Director & Senior Creative

Unruly · London, New York, Singapore

  • Helped scale a one-room start-up to 20+ global offices and a £150M+ exit.
  • Hundreds of campaigns for Samsung, Heineken and Nestlé, from idea to post-campaign analysis.
  • Led three full company rebrands and the presence at DMEXCO and Cannes Lions.

Skills

Creative direction · Brand strategy · Team leadership · Integrated campaigns · Events & experiential · Video & branded content · Art direction · Typography · UI/UX

Tools

Figma · Adobe Suite · Claude & generative AI · Firefly · Unity · Unreal Engine · Trapcode

Education

BA Graphic Design, Istituto Europeo di Design, Milan
Graphic & Editorial Design, Impacta
BA Anthropology, UFPB

Awards

Best Business Brand, Barclays · 2022 & 2025
Best Indie Game, Devcom · 2022
100 Gamechangers, GamesIndustry.biz · 2021
Diversity Star, Develop:Star · 2021

What’snext?

A role, a project, or just a hello. Leave a note and I’ll reply within a couple of days.

Or write directly

London · Barcelona · Hybrid

What’s it about?